ABOUT Hitplay Devices Pvt. Ltd.
HitPlay Devices Pvt. Ltd. is an online gift store, offering uncommon, funky, cool gifts, gifts for girls and boys, electronic gadgets and Kitchen Accessories at best price in India. The company offers unique items for boys, girls, and kids. The website is one stop online store in India for unique gifts and gadgets. It provides ultimate gifts for your loved ones and relatives in India. Their products are uncommon and best to please someone you love the most.
OBJECTIVE
The company approached us because they found us online when they searched for India’s top digital marketing company. At the initial stage of the project, one of their executive talk to us and informed about their objective. Their objective was to achieve good ranking for keywords which were related to gifts for boys, girls and kids. They wanted to outrank their competitors from top 5 listing in Google especially.
CAMPAIGN STRATEGY
Our qualified and experienced team of digital marketing professionals thoroughly analyzed the website and its competitors too. They recommended some URL and images changes to designer and developer. They create their campaign strategy and shared to the team. All member of team understood it thoroughly and understood their role in each activity. From website analysis to social media promotion all was included in their campaign strategy.
OUR METHODOLOGY
Onpage SEO:
Initially, we started with the Onpage SEO of the website. In this report, we analyzed websites technical issues, checked content quality of website made it search engine friendly. We sent report to the client and waited till its implementation.
In Onpage optimization of site, we performed these checks:
- Website speed
- Content
- Dynamic Url’s
- CSS and HTML errors
- Headings
- Images
- Sitemap
- Robots.txt file
- Canonical Issues
- Optimized meta tags
- Fixed navigation to make it more user friendly
- Setup a Google Analytics account and Google Webmasters account
- Analyzed dead pages
- Analyzed duplicate pages etc.
Off-Page SEO:
In off page SEO, we perform various activities to create strong backlinks, drive more traffic from sites. In this way we improve the link popularity of sites. Our off page SEO strategy helped the website to rank well on SERP and get good traffic.
In off page SEO, we perform:
- Search Engine Submission
- Directory Submission
- Blog creation and posting
- Article writing and posting
- Classified posting
- Document posting
- Forum posting
- Press release writing and posting
- Social bookmarking submission
- Blog commenting
- Business profile creation
- Local marketing
- Info graphic Posting
- Social Media Marketing posting
REPORTING:
Each week, we were sending the reports of off page SEO, social media marketing, content marketing, PPC etc. On monthly basis, we were sending them traffic report generated through Google Analytics. Monthly comparison of traffic was also included in the traffic report sent by us. With this report, we were sending them Keywords positioning in SERP on weekly basis.
RESULTS:
After performing all activities with expertise and thorough strategies, we achieved the goals. As the competition for each keyword is different we start getting results accordingly. Means the keywords which was less competitive and have medium searches was ranked first and then the keyword, which has comparatively higher completion ranked. After eight months or so, we achieved almost 90% keywords ranking and showed our skills to the client.
