Display and Video 360 Certification Exam Questions and Answers 2021

Display & Video 360 Certification Exam Questions and Answers 2021 here provided by SEO AIM POINT are updated keeping in your needs in mind. White facing Display & Video 360 Certification Exam, it becomes must that you get the accurate answer to every question. The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup that includes setting up assigning inventory, bid strategies; troubleshooting issues, budgets, targeting, and creative etc.

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This list of Display & Video 360 Certification Exam Questions and Answers 2021 will help you.

1. What Environment Supports Proximity Targeting?

Mobile App
Mobile Web.
TrueView
Desktop Web on Mobile.

2. What Are Two Ways To Make Bulk Changes Within Display & Video 360 Campaigns?

Naviagate to Insertion Order < Line Item level < Select Line Item < Action
Use Structured Data Files (SDF)
Navigate to optimization within line item view
Update within Campaign Manager

3. How Does The Setup For A Programmatic Guaranteed Deal Differ From A Preferred Deal?

The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
The publisher needs to agree on the targeting and categories for an open auction deal

4. What Is Required For Creative Approval?

A valid landing page
A 3rd-party verification tracker
HTML5 formatting
Data sharing is enabled

5. How Can An Advertiser Be Granted Access To TrueView Inventory?

Accept Terms & Conditions and Fees in the Partner’s settings
Add a 4 percent media fee to the partner revenue model
Add YouTube to the targeted sites in the TrueView channel
Add YouTube to the list of accepted exchanges in the Partner’s settings

6.What Step Should Be Taken To Track And Secure A Programmatic Deal With A Publisher?

Go to Marketplace Negotiations to review and accept deals in Display & Video 360
Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
Contact your customer support representative
Go to Inventory targeting within a line item and search within “Inventory Source”

7. To Send Data From Campaign Manager To Display & Video 360, What Initial Step Should Be Taken?

Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section
Associate the Display & Video 360 partner ID in Campaign Manager’s Properties

8. To Access A First-Party Audience List From A Floodlight Tag In Display & Video 360, What Step Should Be Taken In Campaign Manager?

Assign the Floodlight tag to an audience list
Add a custom variable for audience targeting
Add a Display & Video 360 macro to the Floodlight Tag
Set the Floodlight tag to accept Dynamic tags

9. How Would You Add Third-Party Verification To A Creative When Campaign Manager Is Your Ad Server?

In Display & Video 360, use the custom tag wrapper feature
Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

10. Which Environments And Inventory Sources Cannot Run Within A Single Line Item?

YouTube and open exchange
Mobile app and mobile app interstitial
Mobile web and mobile app
Desktop and mobile web

11. Which Two Views Show The Revenue And Conversion Metrics For Line Items? (Select Two)

Optimization view
Performance view
Quality view
Pacing view

12. What Step Would An Advertiser Take To Target A List Of Email Addresses?

Create a Customer Match list for TrueView
Add the email addresses to keyword targeting
Assign a Floodlight tag to an audience list in Campaign Manager
Create a Custom Affinity audience list

13. Which Ad Format Supports Pre-Bid Verification With Integral Ad Science?

Display
Bumpers
TrueView
Mobile app

14. Where Can A Preferred Deal Be Assigned?

In the line item’s audience targeting
In the line item’s inventory source targeting
In the partner settings, under inventory source
In the line item’s creative assignment

15. What Is One Way To Control Ad Frequencies Across Multiple Insertion Orders?

Create insertion order budget segments
Set campaign-level frequency caps
Assign a frequency cap to each creative
Set recency targeting

16. What Report Can Identify When A Campaign Overspent The Budget?

A Verification report, grouped by “Advertiser Currency”
Basic or Standard report, grouped by “Time of Day”
An Inventory Availability report grouped by “Time of Day”
A SDF report based on the insertion order and line items

17. What Report Can Help Verify If Pixels Load Correctly On A Webpage?

Reach
Floodlight
Gross Rating Points
Inventory Availability

18. What Report Shows The Number Of Unique Users For A Specific Website?

Page-Category
Inventory Availability
Audience Composition
Standard

19. What Step Would Be Taken To Verify That Conversion Pixels Are Implemented And Load Correctly?

Generate a pixel load report grouped by the conversion pixel(s)
Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
Generate a Standard or General report and include conversion metrics
Check the line item performance metrics for conversions greater than zero

20. When Creating A New TrueView Campaign, How Long Should Be Allocated For Creative Review?

Up to 12 hours
Up to 2 hours
Up to 24 hours
Up to 6 hours

21. What Feature Allows Users To Adjust Fixed Bids For Different Geographies Or Device Types?

Viewability targeting
Partner revenue model
Bid multipliers
Recency targeting

22. What Inventory Sources Allow For Exclusive Publisher Partnerships?

Automatic Deals and preferred deals
Automatic Deals and private auctions
Exchanges and preferred deals
Preferred deals and private auctions

23. What Data Cannot Be Evaluated With A Standard Or General Performance Report?

Clicks and conversions for individual creatives
Impressions and eCPM by website
The match ratio of third- and first-party audience segments
Viewability metrics across each IO and line item

24. What Is The Correct Display & Video 360 Account Hierarchy?

Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Insertion order > Partner > Line > Advertiser
Partner > Campaign > Advertiser > Insertion order > Line item > Creative
Account > Line item > Advertiser > Insertion order > Partner

25. What Step Should Be Taken To Assign An Advertiser To A Preferred Deal When Creating A New Inventory Source?

Add the advertiser’s name to the inventory access field
Check that the advertiser has been automatically added to the line item’s deal
Ask the publisher to activate the deal in Display & Video 360’s insertion order
Assign the advertiser using a Google form

26. How Can A Profit Margin Be Applied To The Revenue Metric?

Assign the pixel to a line item’s conversion tracking
Add a column and manually calculate revenue
Assign a media cost markup to the partner revenue model
Add a percent markup in the billing profile

27. When Is A “View” Counted For TrueView Campaigns?

Each time the user watches at least two seconds of the video.
Each time Active View recognizes TrueView
Each time the user clicks or watches 30 seconds or the entire video
Each time a video’s screen is 50% viewable on the page

28. What Format Cannot Share A Frequency Cap With Other Media Formats?

Native
Video
Display
TrueView

29. What Should Be Used To Investigate Why A Line Item Isn’t Winning The Majority Of Qualifying Open Auction Impressions?

The “Line Item Settings” CSV
A General or Standard report grouped by channel
The Inventory Marketplace forecast
The line item’s impressions lost chart

30. To Activate The Creative Approvals Process For A New Creative, What Step Must Be Taken?

Set the creative to active
Resubmit the creative for approval
Upload the creative to Display & Video 360
Assign the creative to an active line item

31. What Hierarchy Levels Are Required To Permission And Link A YouTube Channel To Run TrueView?

Campaign and Advertiser
Advertiser and Insertion Order
Partner and Insertion Order
Partner and Advertiser

32. What Line Items Are Impacted By Insertion Order Default Targeting?

TrueView line items
All current line items
Only video line items
New line items only, not current line items

33.For Deals, Which Tool Can Be Used To Identify If The Correct Creative Sizes Are Sent With The Bid Request?

YouTube Programmatic Guaranteed reporting
Creative status field
TAdvertiser’s History
Deals Troubleshooter

34. How Can A Site Be Blacklisted From An Advertiser’s Media Buys?

Add the URL to the advertiser’s URL field
Use the audience composition report and exclude audiences that visit that site
Identify the website’s key phrases and use them in keyword exclusion targeting
Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

35. When Users Make Changes To A Line Item Or Insertion Order, Where Are Those Changes Displayed?

In the Partner’s Basic Details
In the downloadable Structured Data File
In the left panel after searching for the user name
Under Change History in the change log

36. What Insertion Order Settings Must Be Set Before A Campaign Can Go Live?

Bids and creatives
Bid multipliers and goals
Budgets and flight dates
Auto-budget allocation and targeting

37. How Can A Creative Be Submitted For Audit After It’s Been Rejected And Fixed?

Select the creative and select “Activate”
Assign the creative to another line item
Select the creative and click “Resubmit for approval”
On the Creative’s page, click the refresh button.

38. What Does An Audit Status Of “Pending, Servable” Mean?

The creative will not serve for 24 hours
The creative will serve, but is prohibited due to unsuitable content
The creative will serve, but may be rejected after policy review
The creative will not serve until resubmitted for approval

39. Which Two Settings Can Be Edited In Campaign Settings? (Select Two)

Bidding Strategy
Creative
Frequency caps
Campaign goal

40. To Optimize The Campaign Towards Viewability, Which Two Approaches Can An Advertiser Take? (Select Two)

Add a pixel to the Default tag in Campaign Manager
Only target inventory displayed on mobile apps
Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)

41. What Steps Should Be Taken At The Advertiser Level To Run TrueView?

Enable TrueView in Advertiser settings
Link the YouTube video
Link the YouTube channel
Enter the channel code in Advertiser settings

42. What Is A Benefit Of Linking A YouTube Channel To The Advertiser In Display & Video 360?

Access to YouTube masthead inventory
Availability to frequency caps on all media buys across YouTube and other exchanges
Access to Floodlight tag tracking without using dynamic pixels
Access to earned metrics, like shares, and channel subscribers

43. How Is The Daily Budget Calculated For An Insertion Order With Flight Even Pacing?

The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
The remaining flight budget divided by the number of days remaining
The flight budget divided by the number of remaining days and multiplied by 1.5
The remaining flight budget multiplied by the number of days remaining

44. What Are Two Ways To Check Why A Private Deal Is Not Running? (Select Two)

Search the history logs for the deal
Use the Deals Troubleshooter
Check the creative approval status
Generate an Audience Composition report

45. What Step Should Be Taken To View Performance Data For Targeted Audience Segments?

Generate an audience performance report and select “include only targeted audience lists”
Go into the insertion orders default targeting and use the potential reach metric
Generate an audience composition report and filter for line items targeting audiences
Generate an Inventory Availability report and filter by all targeted audiences.

46. How Are Line Items Affected When A User Edits The Default Targeting For Insertion Orders?

New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
New and existing line items inherit the new insertion order targeting
Existing line items are uneffected and new line items inherit the new default targeting
Existing and new line items apply the original default targeting

47. Where Can An Advertiser Set Their Campaign Goal?

Partner Settings
Insertion Order Default Targeting
Campaign Settings
Line Item Basic Details

48. What Timezone Is Applied To Inline Charts And Metrics Data?

US Eastern timezone
US Pacific Timezone
The advertiser’s timezone
The user’s timezone

49. How Can A Campaign Be Activated After Creating It?

Submit an IO to your support agent
Upload a campaign Structured Data File with “Live” in the status column
Select the Activate dropdown for the campaign, line items, and insertion orders
Set the campaign’s start date to “Today”

50. Which Ad Formats Cannot Be Assigned To A Single Line Item? (Select Two)

VPAID and VAST
Video and Display
TrueView and Video
Image and HTML5

51. Which Campaign Setting Impacts How The Associated Insertion Orders Deliver?

Planned spend
Performance goal
Frequency capping
Campaign name

52. When Creating New Video Line Items, What Are Two Execution Methods That Save Time? (Select Two)

Convert display line items to video line items, then make inline adjustments to targeting
Use Structured Data Files to bulk upload new video line items
Duplicate video line items, then make bulk edits to targeting
Use the audience composition report, then exclude audiences that visit that site

53. Which Two Objectives Can Be Selected As A Campaign Goal? (Select Two)

Behavioral audience targeting
Drive offline or in-store sales
Raise awareness of my brand or product
Remarket to existing customers

54. When Targeting A Private Deal With A News Publisher That Constantly Refreshes The Text On The Page, Which Targeting Should Be Avoided?

Time and Day
Geography
Keyword
Demographics

55. What Are Two Ways To Troubleshoot A Non-Spending Line Item? (Select Two)

Check the creative approval status
Check the line item’s Impression lost chart
Adjust the partner revenue model
Confirm that media fees are invoiced

56. Which Three Settings Could Prevent Deals From Meeting Their Ad-Serving Goals? (Select Three)

Brand safety and sensitive category targeting
Geotargeting and bid strategies
Demographics and audience targeting
VAST and VPAID creatives that are approved

57. How Can A Line Item’s Potential Reach Be Increased From 1K To 1M Targeted Impressions?

Add targeting such as channel and environment
Add budget segments to the insertion order
Remove targeting such as keywords and exclusionary site lists
Increase the bid and budget

58. What Step Should Be Taken To Determine Which Creatives Had The Lowest ECPM Over The Last Month?

Generate an Audience Composition report grouped by audience with the CPM metric selected
Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Generate a Standard report grouped by creative with the eCPM metric selected
Go into the creative section for the advertiser and compare the inline metrics for eCPM

59. At What Levels Can Pacing Be Set?

Line item and ad group
Campaign and insertion order
Insertion order and line item
Campaign and line item

60. What Is One Benefit Of Applying “Auto Budget Allocation” To An Insertion Order’s Budget Settings?

The system automatically provides budget suggestions to the Quality metrics
The system will apply new budgets based on the insertion order’s goal
The system automatically moves budget to higher performing line items
Budget segments will automatically actualize and allocate to future segments

61. What Are Two Google Audiences? (Select Two)

First-party
In Market
Affinity
Third-party

62. What Step Should Be Taken To Configure A Programmatic Guaranteed Deal Once Negotiations Are Complete?

Select the deal from the the insertion order’s Inventory Source targeting
Find the deal in Marketplace and assign the creative
In My Inventory, find the deal and select configure
Add the Deal ID in the advertiser’s Basic Details

63. What Ad Format Cannot Run With Even Pacing Set On The Insertion Order?

Display
Video
TrueView
Native

64. What Is The Difference Between Programmatic Guaranteed Deals And Preferred Deals?

Programmatic Guaranteed deals are imcompatible with conversion pixels
Preferrred deals do not allow targeting edits in Display & Video 360
Programmatic Guaranteed deals have required minimum spend
Preferred deals have required minimum spend

65. How Are Creatives Assigned To A Line Item?

In the line item’s settings, search and select the correct 1×1 pixel
Bulk upload a creative spreadsheet in the advertiser’s creative section
Select the creative to assign in the line item’s creative section
While setting up a new creative for the advertiser, assign the line item and click Save

66. How Can A Group Of URLs Be Excluded Across Advertisers?

Contact support to exclude the list of URLs
Upload an Inventory Availability report into the line item’s verification settings
Create a channel of URLs and exclude it in advertiser or partner-level targeting
Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

67. What Is The Result Of Using A VPAID Tag Instead Of A VAST Tag When Running Video Ads?

Less available inventory across all devices
More available inventory across all devices
The ability to run on TrueView inventory
Less functionality for engagement and interaction with ad

68. What Step Should An Advertiser Take To Exclude Sensitive Categories Using A Supported Third-Party Verification Tool?

Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
Upload the categories into Campaign Manager’s Verification system
Implement tracking tags with 1×1 pixels that call the third-party’s verification system
Contact support with a list of the categories that need to be excluded using a specific third-party verification service

69. Which Exchanges Have Their Own Creative Audit Process?

AppNexus, Google Ads Manager, BrightRoll
Every exchange has its own creative audit process
Google Ads Manager only
AdRoll, Pubmatic, Rubicon

70. To Duplicate A Line Item, What Steps Must Be Taken?

Select the line item, click “Action,” and then “Duplicate”
Select the line item, click “Action,” and then “Download”
Select the line item, click “Action,” and then “Bulk Edit”
Use the default targeting to duplicate line items

71. Which Two Pacing Scenarios Represent Spend-Behavior That’s Working As Intended? (Select Two)

Ahead pacing line item spends 120% of its expected daily spend
ASAP pacing line item spends the entire budget within the first couple of hours
Even pacing line item spends 200% up front then evens out by the end of the month
Even pacing line item overspends in the first six hours, and then pauses insertion order spend

72. What Percentage Of The Daily Budget Is Applied When Using “Ahead” Pacing?