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YouTube Creative Essentials Assessment Questions and Answers

YouTube Creative Essentials Assessment Answers

YouTube Creative Essentials Assessment Answers

This list of YouTube Creative Essentials Assessment Questions and Answers 2021 will help you.

1. How Can You Create Video Ads To Maximize Effectiveness On YouTube?

Cut your TV spot into :30 and :15 video ads
Build from the ground up rather than modifying your TV spot
Repurpose your TV spots on YouTube – it’s all video
Rebuild your TV spots into :30, :15 and :06 video ads

2. Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 1)

Include a call to action (CTA)
Include brand or product name in voiceover
Frontload the story arc
Make the audience laugh

3. Which Demonstrates The “Connect” Principle In The ABCDs? (Duplicate 2)

Include a call to action (CTA)
Speak directly to viewers by breaking the fourth wall
Frontload the story arc
Integrate your brand in natural usage in the first five seconds

4. Your Client’s Main Goal Is To Drive Ad Recall. Which Creative Consideration For Bumper Ads Supports These Goals?

Brand toward the end of the ad
Moderate pacing–not too fast and not too slow
Include supers and voiceovers to reinforce your brand
Break the fourth wall–include a familiar face speaking directly to the camera

5. How Have Bumper Ads Performed In Google-Run Studies?

They are effective in increasing ad recall only when consumers see multiple bumpers
They are effective on their own at driving ad recall and brand lift
They are less effective than longer form ads on YouTube
They reach the same people as TrueView campaigns

6. According To Ipsos Eye-Tracking Research, Approximately How Much TV Advertising Goes Unseen?

25%
55%
40%
70%

7. Which Demonstrates The “Attract” Principle In The ABCDs?

Have talent speak directly to camera
Build suspense by keeping the viewer in the dark until the end of the video ad
Show familiar faces at the beginning of your video
Show the brand in natural usage

8. How Can You Produce Video Ads To Perform Well On YouTube?

Frame tightly and pace moderately
Frame widely and pace moderately
Frame widely and pace quickly
Frame tightly and pace quickly

9. Which Story Arc Can Be The Most Impactful On YouTube?

A traditional story arc works best on YouTube – what works on TV, works on YouTube
An attention-grabbing opening and quick pacing
A shot of your brand up-front, then telling your story
A lead-in, build, big reveal, and offer

10. Which YouTube Storytelling Technique Describes When A Video Ad Changes Based On Viewers’ Behavior?

The follow-up
Tease, amplify, echo
The mini-series
The direct shot

11. According To Deloitte’s Digital Democracy Survey, Approximately How Many Millennials And Gen Zers Are Bingeing Content Weekly.?

25%
70%
10%
40%

12. What Can Brand Lift Measure?

View-through rate, watch time and drop-off percentage
Impressions, clicks and reach
Whichever metrics matter to your client
Brand awareness, ad recall and consideration

13. Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 1)

Using tightly cropped shots of key people or products
Integrate your brand in natural usage in the first five seconds
Use friendly, relatable, and recognizable people
Include a call to action (CTA)

14. Which Demonstrates The “Brand” Principle In The ABCDs? (Duplicate 2)

Focus on framing
Include a call to action (CTA)
Frontload the story arc
Use natural, on-product integrations versus using forced logos or supers

15. Which Demonstrates The “Direct” Principle In The ABCDs?

Include brand or product name in voiceover
Consider quick cuts to keep the energy up
Frontload the story arc
Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

16. Your Client Is An Online Car Marketplace. Which Targeting Type Can Help Your Client’s Campaign Reach People In The Car Buying Process?

In-market audiences
Custom affinity audiences
Life Events
Consumer patterns

17. Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 1)

Don’t include branding
Cut down your :30 TV spot
Budget time to establish the ad—and stick the landing
Do not include sound

18. Which Is A Best Practice For Creating Effective Bumper Ads? (Duplicate 2)

Don’t include branding
Cut down your :30 TV spot
Build a single Bumper ad to convey your entire message
Focus on a single product, feature, or brand message

19. Which Targeting Type Can Help Your Client Reach Consumers Who Frequent Department Stores?

Custom affinity audiences
In-market audiences
Consumer patterns
Life Events

20. To Validate A Campaign Idea, Which Tool Can Be Used To Explore Popular Search Queries?

Google Trends
Google Surveys
Think with Google
Google Signals

21. In The “Tease, Amplify, Echo” Approach, What Role Does A Piece Of Long-Form Content Serve?

Segmenting your story
Teasing your audience
Echoing your message
Amplifying your message

22. Which Report Shows How Long A Video Was Watched In Aggregate?

Audience report
Watch time report
Analytics report
Audience retention report

23. Which Report Shows How Long A Video Keeps Its Audience?

Demographics report
Watch time report
Audience retention report
Audience report

24. How Can You Validate A Specific Assumption About Your Audience?

Review YouTube Analytics watchtime report
Run a Google Survey
Explore Think with Google articles
Dive into Google Trends

25. Which Report Provides Insight Into The Many Ways Viewers Find Videos?

Traffic sources report
Demographics report
Analytics report
Audience report

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